Thomas Frank The Conquest Of Cool. Seeking the origins of the countercultural critique Frank finds them not on the campus or in the commune but in the business. In his book-length essay The Conquest of Cool Thomas Frank explores the ways in which Madison Avenue co-opted the language of youthful 60s rebellion.
The Conquest of Cool. The Conquest of Cool helps us understand why throughout the last third of the 20th century Americans have increasingly confused gentility with conformity irony with protest and an extended middle finger with a populist manifesto. Frank draws on the parallels of how Bill Bernbach started to think differently about advertising and the new youth.
0226260127 - ISBN 13.
Hess Scholar in Residence 2015 Program 9March 26 2015. Ships from and sold by. The Conquest of Cool. It is the story Frank writes of the bohemian cultural styles trajectory from adversarial to hegemonic.